Samsung Middle East – “The Switch”
I developed four AI-generated social media videos for Samsung Middle East as part of the campaign “The Switch.” Produced using Weavy for still generation and Higgsfield for video creation, the series was designed to deliver visually bold, platform-native content with a clear and consistent campaign identity. The project focused on translating a fast-moving creative concept into a set of short-form videos optimized for social media—combining strong visual hooks, a clean contemporary aesthetic, and an efficient AI production pipeline. Working with generative tools allowed for a highly iterative process and made it possible to build a unified look across the entire series. What made this project particularly demanding was the timeline: all four videos were completed in under one month. Delivering the full series under such intense time pressure required rapid decision-making, a precise workflow, and a constant balance between speed, consistency, and production value.

Crew
Client: Sasmung Middle East
Agency: aimilabs
Director: Ferran Mestre
Producter: Tyler Yeom
AI / DoP: Ksawery Oroczko