COOP – “Ab in den Frühling”
For this project, I created an AI-generated commercial for COOP, exploring how fast-moving retail storytelling can be produced with a lean, highly iterative generative workflow.
The spot was built using Weavy and Higgsfield, combining AI-driven image and video generation to create a polished commercial look centered on freshness, energy, and seasonal mood.
The video appears on youtube (16:9) and on social media as 9:16. My goal was to translate the visual language of a contemporary supermarket campaign into a cinematic AI workflow: vibrant product imagery, clean motion, and a playful spring atmosphere. Using Weavy for workflow orchestration and creative iteration, and Higgsfield for commercial-style motion generation, I was able to move quickly from concept to final execution while maintaining a strong advertising aesthetic. Weavy is commonly used to structure prompt-based creative workflows, while Higgsfield offers dedicated commercial video styles and camera-driven ad motions. This project reflects my interest in using AI not just for experimentation, but for commercial-grade visual storytelling—building branded content that feels fast, modern, and visually distinctive without relying on a traditional production pipeline.

Crew
Client: COOP
Agency: stories
Director: Tobias Fueter
Producter: Nicole Spring
AI / DoP: Ksawery Oroczko