PoS — People of Switzerland

PoS — People of Switzerland is an AI-generated photo series about desire, status, tourism, wealth, and the strange emotional theatre of Swiss perfection.

Set in familiar Swiss spaces — bank vaults, alpine viewpoints, luxury shopping streets, trains, lakesides, and glacier landscapes — the images stage moments that feel documentary at first glance, but slowly collapse into something uncanny. A single real protagonist moves through scenes populated by inflatable human figures: clients, tourists, bankers, lovers, witnesses, spectators. They appear present, polished, obedient, and socially functional — yet completely hollow.

The inflatable bodies become symbols of projected desire. They stand in for admiration, intimacy, belonging, access, security, and control. In a country often imagined through precision, wealth, cleanliness, neutrality, and beauty, these figures expose the artificiality behind the fantasy. Switzerland becomes less a place than a stage: a luxury backdrop onto which people project dreams of transformation.

The series plays with the aesthetics of high-end editorial photography, travel imagery, financial aspiration, and surreal social satire. Its world is glossy but uncomfortable, beautiful but emotionally airless. The images ask what happens when human relationships are replaced by surfaces, when belonging becomes a performance, and when desire is so carefully staged that only the emptiness remains visible.

PoS is not a portrait of Switzerland as it is, but of Switzerland as a projection: a polished dream filled with inflatable people.